Dubai, UAE – The future of retail is here: Dubai Holding and Emaar Properties have announced the launch of Dubai Square, a new retail metropolis that pushes the boundaries of modern retail and leisure in Dubai Creek Harbour by drawing on next-generation technology. 

Blurring the boundaries of online and in-mall shopping, integrating indoor and outdoor, and delivering a social experience like none other, the all-new Dubai Square is designed for the new era of customers, digital, connected and tech-savvy, and setting a benchmark for retail experiences in the 21st century.

Dubai Square was revealed today at an exclusive retailers event that offered a fully-immersive experience for the participants. Through state-of-the-art 3D projection technologies, they were given an overview of the world of opportunities that await them in partnering with the bold and ambitious development that will transform the retail landscape. 

Dubai Square is set in the heart of Dubai Creek Harbour, the 6 square kilometre mega-development only 10 minutes from the Dubai International Airport and the iconic Burj Khalifa by Emaar, as well as set by the historic Dubai Creek. Adjacent to Dubai Creek Tower, the astonishing new icon, Dubai Square – in its totality - represents a 2.6-million square metre (about 30 million square feet) retail, hospitality and residential district for the future. 

Following in the footsteps of Dubai's postmodern evolution, Dubai Square will also feature an eclectic mixture of styles and references. The inspiration comes from leading cities across the world, with the fashion selection at the retail outlets drawn from London’s Oxford Street, Los Angeles’s Beverly Hills, Paris’s Champs-Élysées, Tokyo’s Ginza, Piazza della Republica in Florence and Madrid’s Plaza Mayor, to name a few.

Dubai Square will be linked directly to the Dubai Creek Tower through a cutting-edge underground extension. Here, they can revel at a plaza at the base of the Tower. The Plaza is a clock-shaped haven of landscaping, palm trees and water features sprawling across half a kilometre of land – the length of ten Olympic sized swimming pools.

Equivalent to the size of more than 100 football pitches - with over 750,000 square metres (8.07 million square feet) of gross floor retail space – Dubai Square pushes the boundaries of design and mall layout. Dubai Square has nearly more than twice the gross leasable area of The Dubai Mall.