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The Gateway to the Highly Potential Market in Japan

Staff Writer | Reporting from Tokyo, Japan

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4th Live Entertainment Expo Tokyo in Japan at Makuhari Messe

Tokyo, Japan has been selected as the main venue to host the Olympics Games. With the exciting and rapid growth in the market condition as well as the increasing competition, the Live Entertainment Expo TOKYO goes large scale in tandem with the growing applications. According to the show organiser, event planning, tourism and accommodation systems are inclusive of those coming from the Olympics-related business.

Segmented Zones Taking Centrestage 

With the effort to continue building on the success of past years’ shows, this year, the much-anticipated three-day Live Entertainment Expo TOKYO, Japan saw a strong participation from approximately 650 exhibitors and 25,000 buyers from across Japan and the world. The zones comprise LED display, Pro-Lighting & Pro-Audio Zone, Fixed Equipment for Facilities Zone, Real-Time Distribution Zone, Goods Production Zone and more.

The exhibitors are maximising their opportunities during this show period at the Live Entertainment Expo Tokyo in its fourth year running, showcasing products and technology updates at its best. What’s remarkable are some of the advanced key technologies such as virtual reality, projection mapping and drone footage that have caught the attention of many industry delegates.

Visitors also get to experience the ultimate audio and video in 8K, organised by NHK (Japan Broadcasting Corp) and supported by Reed Exhibitions Japan. Imagine sitting in a theatre; viewers get up close with 16 times of the hi-vision theatre screen equipped with the multi-channel 3D sound system. The video clips played to various genres featuring worldwide heroes from the Summer Olympic Games in Rio, Brazil and captivating sceneries worldwide, including Drum Tao by skilled Japanese artists.

The 4th Live Entertainment Expo Tokyo is said to be an indispensable business arena for both exhibitors and visitors alike, where delegates can build connections and discuss potential business opportunities with like-minded industry professionals.

Live Demonstrations At Exhibitors’ Booths Making An Impact 

To make the show even more unique, notable industry leading companies who are giving support to the 4th Live Entertainment Expo Tokyo has come up with innovative ideas and created an overwhelming showcase to ‘wow’ audience. To name a few, they include Bestec Audio, D&B Audiotechnik Japan, Opto Tech, Panasonic, Pioneer DJ, Ricoh, Sony Music Communications and more. The B2B platform provides “visitors to enjoy the creative work of such exhibitors and discover latest services and technologies.”

Special Conference: Cutting-Edge Live Entertainment Technology

Another highlight of the trade fair was the Special Conference on day two where Broadway Producer, Kumiko Yoshii took to the stage and engaged the audience in a Q&A discussion on the 360-degree rotating theatre, a brand-new development conceived by Robin de Levita, Theatre Producer.

The trending topics included “The cutting-edge Direction” and “Effect that Broke New Ground” while Robin de Levita, Theatre Producer debated on his expertise to conference attendees about his involvement with the ‘StageAround’ development.

“IHI Stage Around Tokyo” is set to open in March 2017. The 360-degree rotating theatre is to make a drastic impact on the Japanese entertainment industry, with expansion plans to Japan and beyond."

For more information about the show, please visit http://www.live-event.jp/en/.