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Philips Lighting partners Lazada Singapore to launch its first e-commerce store

Staff Writer

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Philips Lighting has unveiled a ‘chatbot’ on their local Facebook page to assist users in making their lighting purchase decisions (Photos courtesy of Philips Lighting)

Facebook’s users will now be able to get round-the-clock assistance just by interacting with the chatbot on the Facebook Messenger system. The chatbot responds with product recommendations based on the user’s inputs to the chat and allows users to make their purchase directly on the platform itself.
 
Besides being the first lighting provider to officially launch a Facebook Messenger Bot, this is also one of the initiatives undertaken by the company for its LEDs Get Smart campaign, aimed at educating consumers on the benefits of installing the right lights at home. Under this campaign, Philips Lighting has also partnered with Lazada Singapore to launch its “first ever specialty e-store” on the e-commerce platform.
 
Alok Ghose, Managing Director and Cluster Leader for Philips Lighting in Singapore, Malaysia and Exports said: “These platforms will enable us to bring  light beyond illumination to Singaporean households, connecting their home lighting systems to the Internet of Things, a viable first step in building homes in a Smart Nation.”
 
Philips Lighting chatbot can be found by looking up "Philips Lighting Singapore" in the Messenger contact search.

For more information, please visit the official e-store at http://www.lazada.sg/shop-lighting/philips/