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Alimak rebrands products and service offerings

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The new structure of Alimak Group.

Following the merger of Alimak and Hek in 2001, the Swedish manufacturer of vertical access equipment for the industrial and construction sectors has operated under the Alimak Hek brand. To streamline the communication towards its customers, all the product lines within Construction, General Industry and Oil & Gas will now be named and labelled ‘Alimak’.

Consequently, the Hek products, representing transport platforms and mast climbing work platforms, and the Heis-Tek products, including traction elevators for offshore operations, will all be rebranded to ‘Alimak’. The aim is to continue building a strong Alimak brand, with its inherent DNA, and include the core values and DNA of the Hek and Heis-Tek products, said Alimak Group, Alimak’s parent company.

Further additions to the Group also affect the branding. The acquisitions of CoxGomyl, Manntech and Avanti at the end of 2016 meant that Alimak Group doubled in size and extended the product portfolio, offering end-to-end facade access solutions and service lift systems for wind turbine towers. The acquisition of all of the aforementioned entities has led to a global rebranding. All entity sales offices will be rebranded as Alimak Group, while factories will retain the name of brands that they produce.

The Alimak Group brands - Alimak, Avanti, CoxGomyl and Manntech - are launching a joint global organisation under the name Alimak Service to provide product and customer support services to the owners and users of Alimak Group products and vertical access equipment across the globe. With service support centres in 100 countries and 700 employees, Alimak Service will provide a full range of service, parts and training solutions to ensure the highest levels of product uptime and operator safety over the total lifecycle of the equipment. 

“Through Alimak Service, our customers will continue to receive the high-quality spare parts and services of the brands that they have come to expect, but with the added benefits of an increased geographical footprint, added capabilities and even more timely support,” said Tormod Gunleiksrud, CEO Alimak Group.

The change will apply across the full range of Alimak products and come into effect gradually starting 1 October 2018.