BATHROOM & KITCHEN TODAY22 May 2014
Grohe Continues to Create Innovative Products to Wow the Singapore Market
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In keeping with their brand values of innovating quality sanitary fittings consistently and efficiently, Grohe launches its latest cutting edge repertoire of bathroom and kitchen products to Singapore consumers. These include the F-Digital Deluxe, Grandera, Minta Touch, Grohe Blue and Grohe Red.

Creating trends through a coordinated innovation process
Innovation is at the heart of all things Grohe. Armed with the knowledge that innovation does not happen by itself, but needs to be nurtured and promoted, Grohe’s team of in-house designers continually scout for trends.

Consistent travelling all over the world over the years has equipped the Grohe design team to absorb new and interesting shapes, forms and functions from trade shows, outdoors, in architecture and in talks with people. After which they will return to the studio and work hand-in-hand with the engineers of the R&D department.

Digitising bathroom and kitchens: Grohe’s way of the future
Every year, the designers and engineers crystallise this innovation process into a noteworthy trend, giving rise to cutting edge products. For 2014, they are championing and putting into application the notion that the only way to the future for bathrooms and kitchens alike is digitisation. This realisation is something that Grohe has already been working on for years, which led to the creation of many firsts: the first thermostat, the first line of digital faucets with remote control and programming Grohe Ondus Digital and the Grohe Spa F-digital Deluxe.

About Grohe Group
Grohe Group comprises Grohe AG, Hemer, Joyou AG, Hamburg and other subsidiaries in foreign markets. Grohe Group a leading provider of sanitary fittings. As a global brand for sanitary products and systems, Grohe relies on its brand values quality, technology, design and responsibility in order to be able to offer “Pure Freude an Wasser”.

The Grohe Group employs some 9,300 people on average worldwide (including around 3,500 at Joyou). There are about 2,400 employees working at Grohe in Germany. In 2013, the Grohe Group generated consolidated sales of €1.45 billion.

The Grohe Group has nine production plants, of which six are located outside Germany, namely in Portugal, Thailand, Canada and China (Joyou). The company currently generates 85 per cent of its sales outside Germany. In January 2014, the Grohe Group has been taken over by the LIXIL Group and the Development Bank of Japan. The LIXIL Group is a global leader in the building materials and housing equipment industries. Grohe and Joyou remain independent within the LIXIL Group.

For more information, visit www.grohe.com.sg.